Judy Livingston is an Associate Professor of Design in the School of Art and Design at Alfred University, and Principal of Good Work Good Cause. As an educator and a designer, Judy is dedicated to the strategic and creative power of design to affect positive societal change. The value of design is rooted in the essential discourse of “what is” versus “what if?”— working and reworking an idea to reach the aha moment, to imagine and realize the previously undiscovered. From initial research through implementation, her focus is on strategic and creative work to inform, inspire, and move to action. She brings to every project the vast experience, management, and leadership skills gained by working with commercial enterprises, cultural institutions, and nonprofit organizations. Judy received her MFA and BFA from Stamps School at the University of Michigan in Ann Arbor. Her work has recently been exhibited at the Rochester Contemporary Art Center (RoCo) in Rochester, NY, Gallery IANG in Seoul, South Korea, and the Rotonda della Besana in Milan, Italy. Judy is a member of AIGA, the professional association of design, Rochester Advertising Federation (RAF), University and College Designers Association (UCDA), and the International Council of Design (ico-D).